— Fractional CMO · Growth-stage advisory
A marketing advisory born of world-class brand building, best-in-class GTM strategy, and a decade of growth leadership. We embed as your Fractional CMO or for custom engagements.
Track record
Operator Experience
Startup to
Enterprise
From Scrappy to Scale
Seed to Late-Stage Strategy + Growth
Operational Excellence + Growth
Deep and broad operational experience
Services
01
Flagship
Fractional CMO
Embedded executive leadership for founders who need senior marketing horsepower without a full-time hire. We own the strategy, the team, and the number.
→ Org design & hiring
→ Budget & channel mix
→ Board-ready reporting
02
Growth & GTM
Positioning, demand engines and launch playbooks for new products, segments and geographies — built on P&G fundamentals and Google-era rigor.
→ Positioning & ICP
→ Paid + lifecycle engines
→ Launch & expansion
03
Brand Strategy & Narrative
Identity, narrative and campaign systems that command premium positioning and convert. Storytelling that respects the P&L.
→ Identity & messaging
→ Campaign systems
→ Creative direction
RevOps & MarTech
We architect and optimize the data, systems, and processes that power your revenue engine, turning fragmented tools and workflows into a unified backbone that drives faster, more predictable growth.
→ Stack audit & systems design
→ CRM, CDP & data ops
→ Revenue automation build-out
How we work
Diagnose
A two-week deep dive into your funnel, unit economics, team and market — surfacing the few levers that actually move the number.
Deploy
A 90-day plan with owners, KPIs and budgets. We embed in your leadership team and ship — strategy is the start, not the deliverable.
Compound
Quarterly cycles that turn one-time wins into a durable growth engine — and a team that can run it without us.
In their words
“Josh has a great head for business, and consumers in particular. As a founder/CEO, he helped me design a new and innovative marketing strategy, including brand positioning and channel distribution. Over the period of time Josh consulted for us, our sales doubled. Lastly, he helped position our company for successful fundraising. His help in reworking my business strategy has been invaluable!"
Sean G
Founder/CEO · Series B · Media
“The VB team's strategic branding approach quickly produced outstanding work and we were able to launch faster than expected. Having forged a strong partnership, I quickly asked Josh and team to help me flush out our expansion strategy.”
Rob W.
Founder · Series A · Retail + Mobile
“We engaged Josh and team to help us overhaul and derisk our legacy marketing strategy. With an objective 3rd-party view, they identified that we lacked cross-functional consensus on our overall growth strategy, then helped us develop it and hire the right CMO to enable our next phase or growth. That's what we really needed!”
J.B.
President · PE-backed · Professional Services
The founder
"Marketing's job isn't to deliver marketing; it's to deliver the business."
Josh has spent his career at the intersection of B2C and B2B growth — leading brand and marketing at brand-powerhouse Procter & Gamble and Google, then applying that same discipline as an operator inside growth-stage companies in fintech and energy. As a full-time CMO, he has owned the P&L and delivered results by running marketing as a growth engine — built on sound brand and product strategy, Go-to-Market rigor, demand-gen efficiency, aligned martech/sales-tech systems and processes, data hygiene, and revenue operations.
Josh is also an advisor to and angel investor in several startups.
Before this career, Josh trained as an aerospace engineer and served five years as a U.S. Army officer, then earned his MBA at Harvard Business School. That background shows up in how he leads and collaborates: rigorous, deliberate, and no-nonse.
Get in touch
A 30-minute intro call to pressure-test your growth plan and see if we’re the right fit. No deck, no pitch — just a working conversation.